CLOUD HEADS

The focus of this project was to create a strong identity for all
applications. An identity that can be applied environmentally,
on literature, and to packaging. This identity’s focus is an
exhibition design to communicate the essence of the topic air sports.

Extreme sports in the air.
Sport: The participation has to dispose of considerable skill
and/or physical ability to avoid poor execution of the activity.
Extreme: Poor execution of the activity has to result in
considerable risk of serious physical harm to the participant.

Essence of topic: The beauty and power of fear. Illustrate what fear looks like
to these athletes. The addiction of what fear brings to these
athletes.

Exhibition title: Cloud Heads.
The Beauty of Fear.