gEN WORKS

Worked with a client to develop a recognizable logo and an entire, foundational brand identity for a new international company in the healthcare space. Portfolio included original logo, business cards, letterhead, color pallet, web site, marketing collaterals and presentation template. The new company, headquartered in Bangalore, India, wanted to represent a distinctive, contemporary identity in an establish category while also connecting in a symbolic way to their main shareholder, General Electric.